Indigenous Investors Weekly Insights!
Top 3 well curated stories from the stable of Indigenous Investors incase you missed them. These can range from finance to sports, depends on what made the headlines. Stay tuned.
This week, we cover the following -
Story #1: Live to work, or work to live? (click here)
You can hardly miss the story of L&T chairman advocating a 90-hour work week. But rather than just ranting endlessly like keyboard warriors on how insensitive his statement was, let’s look at both ends.
Here’s what India is actually struggling with today. The employees are experiencing job dissatisfaction for various reasons due to which they go on a job hopping spree. At the same time, the employers are not finding the right people who they can invest in with the trust that they will stay for long time. On top of all this, we are not the best country when it comes to labour productivity as well. There are two facets to this too. Productivity is a result of one’s own attitude and at the same time something that can be enhanced with right infrastructure.
The answer to this debate is very personal. If you earn crores of Rupees but see your family withering away because you are never around, what do you do with all that money? On the other hand, if you have mouths to feed and still struggle to make ends meet, you will have to sacrifice the time you could spend with your family and take up two shifts to make sure they are well fed.
Story #2: How Maha Kumbh is a pitching ground for brands (click here)
With attendance of over 40 crore people from around the globe, the Maha Kumbh held in Prayagraj will be attended not only by the ones physically present there, it will be witnessed by crores of other people on news, through their influencers and other such media.
With the high claim of Uttar Pradesh CM, Yogi Adityanath that the Kumbh Mela will generate about INR 2 lakh crores (about USD 30 billion), this is a perfect place for any mass brand to make their presence felt. For ‘significant visibility’ during the 45-day-long ‘mela’, brands will have to spend anywhere between Rs 50 lakh and Rs 1 crore.
Brands like Dabur, ITC, KukuFM and Mother Dairy are taking this once in a 12 year opportunity by sponsoring women’s changing rooms, automatic toothpaste dispensers, baby products and incense sticks to connect with masses and ingrain their brand and products in their minds.
Story #3: Government seeks to turn startup focus to manufacturing (click here)
The Departnement for Promotion of Industry and Internal Trade (DPIIT) met with 75 Alternative Investment Funds (AIFs) that are fed by government’s Fund of Funds Scheme to discuss mobilisation of investments to startups into manufacturing.
The government understands that we are a strong SERVICE nation for the world but now plans to become a PRODUCT nation. Manufacturing sector provides the maximum employment opportunities and India can look forward to providing cheaper solutions to the world by leveraging its large workforce, high R&D capabilities and stable policy.